Social Media Digital Workshops for Wedding Photographers

Social Media Digital Workshops

Wedding Photography Workshops To Help Improve Your Social Media Marketing

I used to run these social media workshops in person and I would always get asked “is there a chance we could get a digital copy of this social media course” due to the fact of how consuming the amount of education was. You’ve never felt your brain hurt with information until you’ve been on one of my social media workshops that’s for sure.

To keep brain explosions to a minimum I dipped my toes into new territory and launched my first Digital Social Media Workshop in January 2023. I started with what I was known for at the time and that was Instagram. My marketing as a wedding photographer then progressed and I started to utilise TikTok through the capturing of Behind the Scenes footage at my weddings using an Insta360 X4. People then began to ask for another course on those parts of my marketing for my business to which I released a TikTok and Behind the Scenes Workshop in December 2024.

Many thanks;

Adam.

Social Media Workshop Information

These workshops are for the purchaser only. Please do not share the links with other people. I want to be able to make more but without the financial incentive, it’s not possible nor do I realise the true demand for them.
I believe that if you invest in a workshop topic once then you shouldn’t have to again. When I have done a recap in the past I have always emailed the legacy purchasers with the newest copy.
All the features spoken about are organic. There are no conversations around paid advertising.
All of the below workshops are guided so you will see me talk about a feature whilst simultaneously showing you how said feature works. Every step is recorded and available to rewatch whenever you’re ready so you can learn at your own pace.
Although I am a wedding photographer and the guided learning I show you is through the conversation of wedding photography there is no reason why you can’t apply these learnings to any small business.
At the moment I am self fulfilling orders so it may take me some time to send you the link, you will be redirected to said link though so please save it to mitigate waiting.

Buy All 3 Workshops

If you're interested in buying all 3 social media based workshops then you can do so on the link below. Due to how intertwined my marketing is with my business you'll get a great cross education when you watch all three together as my marketing starts to come together like a puzzle.

BUY ALL 3 - £240

Instagram Workshop

Learn How To Utilise Instagram for your Wedding Photography Business

1hour and 30 minutes of guided learning through the Instagram smart phone application teaching you why and how I use the platform to market my wedding photography business. I remove the mental load of Instagram paradox of choice when it comes to selecting what to post and show you how I build this valuable social media marketing platform into my wedding photography workflow.

I was late to the party with starting to market my wedding photography business on Instagram. In the last 4 years I’ve received 350 enquries through the platform and booked 35 weddings.

TikTok Workshop

Learn How To Utilise TikTok for your Wedding Photography Business

1 hour and 10 minutes of guided learning through the TikTok smartphone app to get you accustomed to using the platform whilst also understanding how you can go on to utilise the platform for your small business.

I started using TikTok in 2021 and my obsession with it has grown exponentially every year since as I’ve seen how profitable it has become for my business. It is now the leading source of enquiries/bookings for my photography business. In 2024 alone I received 125 enquiries through the platform and booked 16 of them. I also received £1,200 through the TikTok Creator Fund for creating high-quality videos on the platform that often reach 100,000 and sometimes even the 1,000,000 view mark.

Behind the Scenes Workshop

Learn How To Record/Edit Behind-the-Scenes Footage To Help Market Your Wedding Photography Business

50 minutes of guided learning through several routes of creating Behind the Scenes footage to help market your wedding photography business. I will take you step by step through Why I started recording Behind the Scenes footage right through from how I record it and the pathway of gear which led me to my highly valuable relationship with the Insta360 X3 & X4.

Recording Behind the Scenes footage with my Insta360 X3 & X4 to market my wedding photography business has been the crown jewel in my social media marketing over the past few years. I give you a valuable slice of this social media marketing education which can hopefully help put you ahead of the competition.

Contents - Instagram Workshop

Intro – 1m

The Problem – 1
I was late to the platform.

What – 4m
What did I want from Instagram?

Why – 2m
Why is Instagram the right platform

Myths 2m
Debunking myths

Do Rules – 3m

Don’t Rules – 1m

Strategy & Timeline
Explaining my strategy for Instagram and how it’s built into my timeline.

Enquiry – 5m

Booking – 1m

Lull – 2m

Final Meeting – 2m

The Wedding Day – 2m

Sneak Peeks – 6m

In-App

Profile – 6m
How I lay out my profile to get the most out of the platform.

Drafting Posts – 5m
Putting a post together and saving it for later.

Save – 1m
The save function and how to make folders for saves.

Seamless Carousels – 5m
Using SCRL to create a seamless carousel

Hashtags – 2m
What are the best hashtags to use.

AText – 2m
How I use a text expander to help me build my hashtags.

Videos – 3m (expired function)
This is no longer relevant since Instagram updates.

Guides – 3m (expired function)
This is no longer relevant since Instagram updates.

Reels – 7m
How to use Instagram Reels and the functionality of the in-app editor.

Tags, Mentions & Collabs – 3m
The difference between these incredibly useful tools.

Stories – 8m
What Instagram Stories to post when and how to build one.

Close Friends – 2m
How to use the Close Friends tool to your advantage

Direct Messages – 6m
How I cultivate a strong client relationship in DMs.

Contents - TikTok Workshop

Intro – 1m

What – 2m
What is TikTok and where did it come from?

Why – 4m
Why should you bother posting to TikTok?

Algorithm – 3m
Explained from my own experience with the platform.

Challenge – 1m
A challenge is set to help you get used to TikTok.

For You Page – 18m
Everything on the For You Page and the fundamentals of the platform.

Shop – 3m
A basic overview of TikTok Shop.

Inbox – 2m
The notification centre ran through along with Stories also.

Profile – 13m
What everything means on a TikTok profile.

Milestones – 1m
Links, TikTok Creator Fund, Series etc milestones explained.

Posting – 20m
Posting carousels, using effects, posting etiquette and an overview of some of my videos and why they did well.

Contents - BTS Workshop

Intro – 1m

Why – 6m
Why I started to create BTS content.

Stats & Hard Facts – 2m
Proof that TikTok is outperforming all my other marketing.

Example BTS Video – 3m
A quick look at a high-performing BTS video and why it works.

BTS Gear – 11m
Walkthrough all the BTS gear I’ve used and the limitations

Exporting Footage – 11m
Export 360 footage as flat footage via the Insta360 smart phone app.

Refined Edit – 13m
Refine the exported footage down to usable content with InShot

Upload BTS to Social Media – 5m
How to upload your content to TikTok & Instagram

My husband and I booked Adam to photograph our wedding and it was by far the easiest decision we made. It wasn’t even a decision, to be honest, we just knew we wanted him from the very start!

We first became aware of Adam and his amazing work when our friends booked him for their wedding day. He was so easygoing and friendly and we just loved the creative and natural photos he produced.

After getting engaged it wasn’t long before we contacted Adam to arrange a meeting. He was so personable and it felt as if we were having a catch-up with a friend. It was an absolute no-brainer booking Adam and he made the whole process straightforward.

On the day itself, Adam was so professional and helped to create a relaxed and fun atmosphere. All of our guests have since commented on how lovely he is and one of them has even booked him for her wedding! He captured so many amazing moments from our day and we are beyond thrilled with our photos. From candid shots to those all-important family portraits, Adam has got you covered.

So if you’re after a wedding photographer then look no further than Adam Lowndes – he is brilliant at what he does and is just an all-around great guy!

Ben & Natalie

South Farm

I recently had the amazing opportunity to attend an online Instagram workshop with the talented Adam Lowndes and I can honestly say, I came away with so much new knowledge and understanding of the platform to help my business in the future.

Adam provided us with so much golden information on the different parts of Instagram including how to use stories and reels effectively, the best use of hashtags and his grid layout. The learning was delivered with just the right pace and tone with plenty of opportunity for Q and A all taught with creative flair. Plus the support after if we had any questions has been fantastic.

Thank you very much Adam for such an informative and valuable workshop, for any photographers looking to improve their Instagram game, I couldn’t recommend Adam enough, by far the best in the game!”

Alex Buckland

Alex Buckland Photography

My husband and I booked Adam to photograph our wedding and it was by far the easiest decision we made. It wasn’t even a decision, to be honest, we just knew we wanted him from the very start!

So if you’re after a wedding photographer then look no further than Adam Lowndes – he is brilliant at what he does and is just an all-around great guy!